#NotTheUsualSuspects - Drink Drive Campaign

Usual Suspects Line Up

Wednesday January 4, 2017

West Yorkshire Police arrested 253 people as part of their festive crackdown on drink and drug drivers. 

Supporting the national Christmas anti-drink driving campaign, the Force highlighted that it is not always the 'usual suspects' who are the ones who drink and drive.  

The campaign used deliberately stereo-typed characters to challenge the public's perception about those drink or drug drive.  

During the campaign, which ran from December 1 2016 to January 1 2017, 253 people were arrested across West Yorkshire for drink or drug driving offences compared to 239 in the previous year.  

One hundred and fifty five peoplewere immediately charged with drink or drug driving. Thirty four people await the blood analysis for drug driving. 

Of those charged; 

  • 126 were men and 29 were women  
  • 43.2% (67) were over the age of 35 
  • 2 were charged with drug driving offences 
  • 53 were from Leeds, 29 from Bradford, 35 from Wakefield, 23 from Kirklees and 15 from Calderdale. 
  • The most common age group for those charged was 25-34 with 69 people charged within this group 

Of those arrested;  

  • 87 were from Leeds, 50 from Bradford, 49 from Wakefield, 40 from Kirklees and 25 from Calderdale. 
  • 35 of those arrested were for drug driving 
  • The most arrests were made over on Friday's, Saturdays and Sunday's throughout December  
  • On average 8 people a day were arrested on suspicion of drink or drug driving offences 
  • 9 people were arrested across the Force on Christmas Day, and 9 people were arrested on New Year's Day. 

Sergeant Gary Roper of the Roads Policing Support Unit said; 

"The number of drink driving charges is decreasing nationally which is a step in the right direction – this could be that we have been constantly reminding people about the consequences, or people have decided that it is simply not worth the risk. In West Yorkshire, the numbers of arrests and chargers mirrors the national trend, however we are still very concerned about the number of young people who have been charged. 

"Drink driving can have devastating consequences for the person behind the wheel, their passengers and other road users. 

"The campaign was really positively received, and I hope that people continue to take the messages seriously as we move in to the new year. Officers from across the force continue to tackle drink and drug driving every day of the year and we would remind people it simply isn't worth the risk to drink and drive."

Monday December 19, 2016

West Yorkshire Police have arrested 165 people since the beginning of December as part of a festive crackdown on drink and drug driving. 

The campaign, which aims to challenge perceptions about who may be drink driving is running throughout December, and reminds people it's 'Not The Usual Suspects' who are necessarily the people drink driving.  

Of those arrested, 94 people have been charged. 40% of those people are aged over 35. 

Sergeant Gary Roper of the Roads Policing Support Unit said: "Statistically, young men do form a large proportion of those whom we stop for drink driving, however we are seeing more and more men, and increasingly women aged over 35 who are drink driving, many with the attitude 'it'll never happen to me.'  

"It is quite harrowing as many of the people in this age range have been targeted by decades of campaigns about the dangers of drinking before getting behind the wheel. In December 2015, 40% of everyone we arrested for drink driving offences were aged over 35. 

"As we head towards the Christmas and New Year bank holidays we know there will be an increase in the number of people taking the risk and drink driving. We have arrested 165 people so far this December and sadly, I expect over the coming days we will see more. 

"We have also increased roads policing patrols in our more rural communities where we are continuing to tackle the issue of drink and drug driving. 

‘‘The effect of a drink driving conviction can be devastating. Drivers are three times more likely to die in a road traffic collision if they have been drinking. 

In my time as an officer, I have seen people lose their job, career and relationships. If you're going out to drink any amount please leave your car keys at home or allocate a designated driver. Driving after having a drink is simply not worth the risk,’’ added Sergeant Roper. 

From December 1 to December 19* 

165 people have been arrested since December 1 for drink and drug driving 

94 people have been charged  

141 arrested for drink driving 

24 arrested for drug driving  

93 charged for drink driving  

1 charged for drug driving 

 

*Figures subject to change as of 7.30am on 19 December 2016

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Monday December 12, 2016

Over one hundred people have been arrested since West Yorkshire Police launched their festive drink drive campaign.

The campaign, titled "Not the Usual Suspects" seeks to remind people that it is not always young men who are drink driving and that people of any age and background could be drink driving this December.

One hundred and eight people have been arrested since December 1 for drink or drug driving offences, with 53% of those arrested being charged.

37% of those arrested were aged over 35

64% of those arrested for drink-driving were also charged

Sergeant Gary Roper of the Roads Policing Support Unit said; “It doesn't matter how old you are, what job you do, or what background you are from. Drink driving can have devastating consequences, we want to make drink driving socially unacceptable and to drive the message home that if you are going out for a drink to leave the keys at home.”

“We have seen higher numbers of arrests over the two weekends so far in December, with more people being arrested on Fridays, Saturdays and Sundays which are the times traditionally associated with socialising, however there have been arrests every day so far in December.”

“Our message continues that drink or drug driving simply isn’t worth the risk.”

 

Between Dec 1 and Dec 12*

108 people have been arrested since December 1 for drink or drug driving

20 of those have been arrested for drug driving

57 of the 88 arrested for drink-driving have been charged.

56 people have been charged with drink driving offences

1 person has been charged for drug driving offences.

 

*Figures subject to change as of 0800 on 12 December 2016

 

Thursday December 1st 2016

West Yorkshire Police are highlighting that not all drink-drivers this Christmas will be young men, as they challenge people's perceptions about who will be drink driving. 

The Force is supporting the national drink drive campaign, reminding people that it is not always the "Not The Usual Suspects" that drink drive over the festive period. The campaign illustrates deliberate stereo-type characters to challenge the public perception about those who they think may be drink driving this December and reminding people to not drive after drinking alcohol. 

The festive crackdown officially launches on December 1, and runs until January 1.  

Sergeant Gary Roper of the Force's Roads Policing Support Unit said; ‘‘Driving while under the influence of drink or drugs is always a significant danger, but at Christmas the risks are even more prevalent with darker nights, bad weather and sadly, more people taking the risk by drinking or using drugs and then getting behind the wheel. 

Usual Suspects - Golf

"Statistically, young men do form a large proportion of those whom we stop for drink driving, however we are seeing more and more men, and increasingly women aged over 35 who are drink driving, many with the attitude 'it'll never happen to me.' It is quite harrowing as many of the people in this age range have been targeted by decades of campaigns about the dangers of drinking before getting behind the wheel. Last December, 43.% of everyone we arrested for drink driving offences were aged over 35. 

"These are people from all backgrounds, ethnicity and genders. Many of them have professional careers, they may have children and grandchildren and yet they are still choosing to get behind the wheel after consuming alcohol. We want to continue to drive home the message and make drink driving socially unacceptable no matter how old you are. Usual suspects shopping and prosecco

‘‘Each year we stop hundreds of people who are clearly not in a fit state to drive through drink or drugs. The 2016 campaign is about hammering home the message that on a daily basis people across West Yorkshire are risking theirs and other people's lives and that drink or drug driving has extremely serious consequences.’’ 

A conviction for driving while under the influence of drink and drugs will lead to a criminal record, a driving ban of at least a year and a fine up to £5,000. 

‘‘The effect of a drink driving conviction can be devastating. Drivers are three times more likely to die in a road traffic collision if they have been drinking. In my time as an officer, I have seen people lose their job, career and relationships. If you're going out to drink any amount please leave your car keys at home or allocate a designated driver. Driving after having a drink is simply not worth the risk.’’ added Sergeant Roper. 

Usual suspects - School run

"The number of drink driving charges is decreasing nationally which is a step in the right direction. While we would like to think that this is because people are more aware of the dangers of getting behind the wheel after a few drinks, the reality is that the decline is small and there are still plenty of people out there willing to take the risk. Many people are those we have been targeting for some years, who will have seen decades of drink driving campaigns but still take the risk.  

Assistant Chief Constable of West Yorkshire Police Mark Milsom said: ‘‘During the last few years we have seen the largest number of arrests for drink and drug driving related offences for both men and women aged over 35 increase. These are people that have grown up with the current drink driving laws and it's a very concerning trend. Usual suspects - The match

‘‘It's vitally important these people, many of which will have careers and who may have a young family, realise the life-limiting consequences associated with a drink or drug driving conviction. 

‘‘There's also the very real dangers associated with not being fit to drive. Each year we deal with a number of fatal or very serious incidents in which driving while under the influence of drink or drugs has been a major factor. This has led to the deaths of innocent drivers and pedestrians and the awful task many officers have of standing on a family's doorstep and telling them that someone's never coming home. 

Usual suspects - Christmas Party"My hope is that by challenging the public perception about drink drivers that we demonstrate yet again, the real risk everyone takes after drink or drug driving when they get behind the wheel." 

Mark Burns-Williamson, West Yorkshire’s Police and Crime Commissioner said: "At the end of the day the consequences far out way any benefit an individual may see before driving while unfit and it’s simply not worth the risk to you or the people around you. I hope that this campaign will remind people of what’s important at this time of year and it’s certainly isn’t risking your life and the lives around you. 

"We want to ensure everyone has a great time over this festive period and no-one is affected by a drink/drug driver."

 

As part of the campaign, West Yorkshire Police will be releasing weekly figures on the numbers of people arrested for drink driving. 

 

December 2015 Statistics

In December 2015 West Yorkshire Police arrested 239 people for drink and drug driving offences 

157 people were charged with drink or drug driving across the county, a significant reduction compared to the previous year when 183 people were charged. Usual suspects - Xmas Fayre

Of those charged: 

  • 124 were men and 31 were women charged for drink driving offences 
  • 2 men were charged with driving under the influence of drugs 
  • 54 were from Leeds, 34 Bradford, 29 Wakefield, 10 Calderdale and 31 from Kirklees  
News type
Campaign